There is a Legend told of a French monastery known throughout Europe for its incredible leadership by a man known only as Brother Leo.
Several monks began a pilgrimage to visit Brother Leo to learn from him.
Almost immediately, they began to bicker about who should do various chores.
During their journey they encountered another monk along the way to visit the monastery and Brother Leo. This monk never complained, whenever the others would fight over a chore, he would volunteer and do it himself. By the last day, the others were following his example, and from then on they worked together smoothly.
When they reached the monastery and asked to see Brother Leo, the man who greeted them laughed.
'Our brother is among you!' And he pointed to the fellow who had joined them.
Nowadays, many people seek leadership positions, not so much for what they can do for others but for what the position can do for them: status, connections, perks, advantages.
They do service as an investment, a way to build an impressive resume.
The legend of Brother Leo teaches another model of leadership, where leaders are preoccupied with serving rather than being followed, with giving rather than getting, with doing rather than demanding.
Leadership based on example, not command.
Think about that just for a minute....
Think about how you can flip your traditional Internet Marketing Funnel...
You know the Funnel most internet Marketers are taught...
I have seen various models that start with exposure or lead capture and then follow the funnel down until a sale drips out of the bottom. I get it.....but I dont like the thought of a funnel and the slow drip.
I I like to think of my sales funnels this way.
I am building a business, not pouring things into a funnel hoping something comes out of the bottom.
My business is affiliate marketing and more specifically email marketing. I start at the bottom on the big line. That line represents ME. I am not at the top, I am at the bottom, I am the foundation of my business, like Brother Leo, I have to do the chores. The chores represent all of the lines above the big green line. However you build your business you are the foundation. YOU serve all of the lines above you. How you go about achieving those can vary but what is most important is that you are the foundation and support what is above you. In place of waiting for the drip to emerge from the bottom you are looking to nurture your business, your leads until they explode out the top with a sale.
Step out of the box, think differently, surround yourself with different people, dont be afraid to challenge the traditional funnel thinking. you might be surprised at the results.
Take the opportunity to practice this. Go to the header at the top of this post.
Check out TE List Builder and see how New Fire Marketing is helping you set the foundation for a business.
Its not all about Traffic Exchanges, It can be translated into any affiliate opportunity you are promoting.
Grow your list, Serve your list, Be the foundation and explode the top with sales and customers.