|Why women are better bosses than men ....|
|Timothy Hanson | November, 01 2017 09:38 PM | Comments (0)|
|What in the world does that have to do with email marketing ?
I got you to open my email, THAT is what it has to do with
email marketing. I can pretty much guarantee if you are a man
I probably pissed you off enough to open this email and if you
are a woman you felt a slight sense of intrigue as to why I used that
as a headline.
It all starts with a great headline
What is your hook ?
What are you trying to convey ?
How are you going to get the reader to
open your email and look at your content.
Dont be afraid to get a little outrageous
One thing I keep handy is a list of the most common keywords used in a search engine. When I am thinking about what I want to write about or what I am promoting I create a picture in my head of what I want it to look like. I scan the keyword list and see if anything fits. It is like an actor that takes many takes until he is ready for his performance.
Your headline will be the foundation of what will capture the readers attention. Don't be afraid to try and be funny. One of my best performing sales copy ads was "Hard to lead a cavalry charge when you look funny on a horse" I was testing this headline just to see what kind of open rates I could get. I blasted to 100,000 between my list and some mailers I had credits built up and got an astounding 22 % open rate which is far above any previous mailing I had done. It doesn't matter what I was promoting I got people to open that email, and they didnt just open the email, it happen to be one of my best days online for that particular campaign.
2 weeks later I blasted the same headline with a different promotion and got equal results. (I use trck.me for everything I do so I know what is working and where it is working)
Avoid the gimmick headlines at all cost.
Never make false or unrealistic claims.
Keep it simple , keep it catchy and forget
the crap that you see often coming through
your spam folder.
Being funny sarcastic or for that matter a little weird actually works.
Hope you enjoy this content. Stay focused on what works for your business and don't worry so much about what the self proclaimed guru's will try to sell you on. It is really simple to do this but it takes opening your mind a little.
Hope you all have a successful day, week year and lifetime
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