I read somewhere that some of the greatest sales copy written are long and flowing just like Fabios hair was back in the 80's. I also have learned not to believe everything I read !!!
Nothing like a well written sales prose that readers either stop reading or get toward the bottom of the mountain of jibberish only to forget why they started reading it in the first place.
When you are writing your list show your uncanny ability to be sophisticated and well versed in simplicity. Edit your content so that it gets down to these few things. RECENT, RELEVANT and DIRECT
Remember you are trying to get the readers interest and generate a lead. Not spill the programs stomach in your sales copy. Get their attention and direct them to what you are promoting, that is where they will make the decision, to buy or not to buy.
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