|7 reasons why so many people try and fail at affiliate marketing||
|MICHAEL RENNICK | June, 26 2018 05:25 AM | Comments (0)
7 reasons why so many people try and fail at affiliate marketing
Too many people start out in affiliate marketing with crazy ambitions such as dreaming they will earn £20,000 in their first year and be able to quit their job after 12 months. While it’s technically possible for this to happen, it’s not typical.
Are you an expert in conversion optimization, sales funnels, SEO, website building, copywriting and proofreading? If so, you have a better chance than most newcomers. Chances are, if you’ve only just heard about affiliate marketing, you don’t have all or even any of these skills just yet. In this case, settle down for the long haul. This is going to take some time, but you will get there – as long as you don’t give up along the way!
- Lack of patience is the number one reason new affiliates fail in their endeavors. Set up your site and build on it. Just an hour each day may be all you can afford to give, to begin with, but be patient and give it a chance. All good things come to those who wait.
- Lack of quality content is another stumbling block for many new affiliates. Your generic content needs to be both highly relevant and of excellent quality. Want to promote bodybuilding products, but know nothing about bodybuilding? Hire a writer, become an expert or choose a different niche! There is no in-between.
- Trying to cut corners with marketing methods is a huge no-no in affiliate marketing. By cutting corners, we’re talking specifically about black hat SEO. Get banned by Google, and you’ll be spending your time building a new site. Don’t learn from your mistakes, learn right now. Blackhat SEO only ever leads to a broken site. Google will hunt you down, and it will punish you!
- Not promoting the right products is a common issue with newbie affiliates. Would you purchase the product you are promoting through a website? Think about it. You can advertise a Ford dealership on your website until the cows come home, but will anyone seriously purchase a brand new car via a website without visiting a garage? I don’t think so. Don’t market cars, houses, wedding venues, perfume or dogs online. Do market products people will actually buy from a website without seeing them in the flesh!
- Many affiliates struggle to make enough profit from the sales they make to allow them to reinvest that money into more content or marketing. Once you do find a product that people can and will buy online, make sure it offers enough commission per sale to make it worth your while. There’s little sense in promoting light bulbs for 1% profit per sale.
- At the same time, go for an advertiser offering a long cookie period. If those light bulbs come with a 24-hour cookie period, you’d be quite lucky to make any sales in your first year!
- Too much too soon. Stick to one website, to begin with. Don’t get distracted by shiny new niches. This will only dilute your efforts. It’s absolutely not a waste of time to spend hours on end researching the very best niche for you to enter into. The commission, cookies, product and even the advertiser’s website all have to be excellent. The last thing you want to do is invest money in creating your own site only to send visitors to an advertiser’s site that barely converts a single sale. Would you buy from the advertiser’s site? Question everything before you spend a single penny on building your new site.
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