I reinforce content content content.
and if you are noticing I am highlighting that one action over
just buy this buy that join X and get Y so on and so on
I read a great deal, for fun , motivation or to learn a new skill.
I follow Gary Vaynerchuk pretty regularly and one of his posts
on Facebook is what sparked me to write this.
Take a look at it here.
I guess I am a fan of his message because
I get what he is doing. I am no Gary V but what he
talks about is exactly how you can position yourself
with email marketing.
On a very public forum Gary responds to people saying
his message is too repetitive. People like Gary V are motivators,
they help you take stock, dig deep and learn how to attack something
with passion. These motivators will not do the work for you but they
can stimulate you on how to get it done. With absolute passion.
Too many email marketers fail to shiny object syndrome.
I call it bipolar marketing because most ride the highs of
a new launch and when it falls off they feel like failures and
often times give up. I was guilty of it when i started, but now
I know better. I promote things that are sustainable over
time, valuable marketing tools and evergreen products.
Anything that provides value on a long term basis.
I dont promote them once, twice or 3 times. When I decide
to promote something I promote it endlessly, without stop.
I get better results over time than just trying a cash grab
from a launch....I still like to participate in launches and
sales contests...its just fun...and reaffirms my methods work
Most email marketers will promote something once or maybe twice.
then they just give up and move on to the next thing,
the same way everyone else is using the same generic pages,
the same boring and often poorly written email copy and
expect that results will just start rolling in. It does not work that way.
When the fan fare of the hot launch wears off , the promotions start
coming down....this is when I like to start promoting....anywhere from
7-14 days after a launch......
Are you stuck with what to do with an email marketing ?
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Reward yourself, Be loyal to something ...then try to promote it